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Bob Schmetterer : ウィキペディア英語版 | Bob Schmetterer
Bob Schmetterer (New York City, 23 November 1943) is an American business executive and author. He is past chairman and CEO of Euro RSCG Worldwide and past president and COO of communications group Havas. == Background == Bob Schmetterer graduated from Pascack Valley High School in 1961. Shortly afterward, he married Tara Deppert with whom he had two sons. Schmetterer completed his BS in psychology from Fairleigh Dickinson University in 1967, and completed an MBA at the same school in 1970.〔(【引用サイトリンク】title=Alumni Profile: Key to Success is taking 'Creative Leaps' )〕 While attending university, he worked for the British Motor Corporation, where he originated the idea for branding and marketing accessories for their MG and Austin-Healy sports cars as part of the company's overall marketing strategy.〔(【引用サイトリンク】title=To Ad Veteran Bob Schmetterer, Digital Means Dollars )〕 Then in 1968 he was hired by Volvo of America as marketing research director.
抄文引用元・出典: フリー百科事典『 ウィキペディア(Wikipedia)』 ■ウィキペディアで「Bob Schmetterer」の詳細全文を読む
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